Marketing Edge for eHealth Automation?

The debate over the magnitude of savings that could be realizing by automating medical records is at a, ahem, fever pitch. At least one medical group in Long Island has taken to the radio waves touting its fully integrated electronic medical records system. In one ad broadcast in May 2009, the Queens Long Island Medical Group (QLIMG) tells listeners that a patient's records will be visible to any health practitioner across their network.

Separately, QLIMG announced in an undated news story on their website that the National Committee for Quality Assurance awarded the QLIMP Flushing North medical office "a Level 3 recognition as a Physician Practice Connections®–Patient‐Centered Medical Home (PPC‐PCMH™)." More on this certification program is available from NCQA, though details appear to be, at first glance, a bit sketchy. (ASQ, what say you about NCQA metrics?)

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